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Perhaps a curious application of supply and demand–

A couple stands at the embankment of the Volga River in Samara, about 1000 km (620 miles) southeast of Moscow May 18, 2007. (Sergei Karpukhin/Reuters)

A mining town in Australia has a male/female ratio of five to one.
Outback mayor seeks “ugly duckling” women
This seems an easy enough application of the market model, quantity supplied is less than quantity demanded. Higher prices are expected.

But where is the higher price? Is “ugly” a price?

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